Luma AI
Luma's own Ray 3.2 video model, with HDR and EXR output, plus Seedance, Kling, Veo and more, from $30 a month with commercial use.
Luma AI generates, edits and reframes video with its own Ray 3.2 and Ray 3.14 models, in SDR, HDR and EXR, and runs third-party models such as Seedance, Kling 3.0, Veo 3.1 and MiniMax H3 from the same credits. Plans from $30/mo, with commercial use on every plan.
- Multi-model
- HDR
- Editing
- Commercial use
Who it is for
Pick it if
You want Luma's Ray model with HDR and EXR output and editing tools, plus Seedance, Kling and Veo, and commercial rights from the first plan.
Skip it if
You want a cheap or free way to start, a stated watermark policy, or an agent API that runs on your plan credits.
At a glance
- Category
- AI Video
- Pricing model
- Paid
- Starting price
- $30/mo
- Plans
- 5 plans, $30–$300/mo
- Free plan
- No
- Billing
- Monthly or yearly
- Platforms
- Web
- Website
- lumalabs.ai
Feature coverage
6 yes · 4 partial · 0 not offered or not listed
Text to videoYes
Ray 3.2 and Ray 3.14 generate video from a prompt at 540p to 1080p, alongside Seedance, Kling 3.0 and Veo 3.1
Image to videoYes
Image to video on Ray, Seedance, Kling and Veo; the API takes a start frame and an end frame
Native audio & lip syncYes
Seedance, Kling and Veo generate audio with the video, and Sync Lipsync, ElevenLabs voice, sound effects and…
Camera & motion controlPartial
The Dream Machine API docs list camera motion presets; the plans page names no camera or motion controls
Reference images & consistencyPartial
Reference-driven models such as Kling Omni and MiniMax H3 Max are listed; no character consistency feature…
Edit, extend & restyleYes
Video-to-video editing, extend video and reframe on Ray, and Modify on Seedance 2.5
1080p+ export, no watermarkPartial
1080p, 4K on Seedance and Kling, and HDR and EXR formats are priced; the page does not mention watermarks
Commercial use rightsYes
Commercial use is listed on every individual plan
API, MCP or integrationsPartial
The Luma Agents API has SDKs and a CLI, billed pay-as-you-go or by provisioned throughput under a separate…
Team or shared workspaceYes
The Team plan adds members, projects, shared credits, usage analytics and SSO, priced by contact; Plus has…
By the numbers
From the entry paid plan
- Entry price
- Video seconds a month
- Max video resolution
- Third-party video models
- Parallel generations
- Agent access
Pricing at a glance
Official pricingPlus
$30/mo
$25/mo
Pro
$90/mo
$75/mo
Ultra
$300/mo
$250/mo
Team
Custom (contact)
Enterprise
Custom (contact)